This weekend the Blue Jays open their home schedule as the reigning American League East champs. The team – and the entire city – have their eyes on a much bigger prize this year. And next weekend the Raptors, who have already clinched their third consecutive Atlantic Division title, start their playoff run that will hopefully extend well into the hot weather.
There’s no question that Toronto is on a roll. Today we released our official 2015 tourism performance results showing growth for the sixth consecutive year as a record 14 million overnight visitors chose to come to Toronto.
Americans are sitting up and taking notice of Toronto and being on the list of 52 Places to Go in 2016 in a respected publication like the New York Times is just one indicator.
And it’s for good reason – there is great momentum behind the city. The development boom tells us people want to live and work here and when the 2016 NBA All-Star Game chooses Toronto to hold its event for the first time outside the U.S., it means people want to visit here too.
People with a sharp eye may have noticed that the new Tourism Toronto wordmark has a ring of familiarity. Well that’s because it was designed using the Toronto Subway font. That’s right, the Toronto Transit Commission has a font of its own.