Americans are sitting up and taking notice of Toronto and being on the list of 52 Places to Go in 2016 in a respected publication like the New York Times is just one indicator.
And it’s for good reason – there is great momentum behind the city. The development boom tells us people want to live and work here and when the 2016 NBA All-Star Game chooses Toronto to hold its event for the first time outside the U.S., it means people want to visit here too.
Among the other tourism records being broken (see this blog post for more on that) we’ve seen a consistent rise in American visitors to Toronto over the past several years, in particular from markets that matter to the Toronto tourism industry and all those who benefit from it. That means they’re flying here, staying longer and spending more. Often these are travellers who have come here on business and are coming back on leisure trips to enjoy all the great things Toronto has to offer.
In addition, right now, with the Canadian dollar trading at around $ .70 to the U.S. dollar, this is an ideal time for Americans to discover Toronto or come back if they haven’t been in a while. And the bonus is that they can add on some upgrades that they might not normally indulge in, like a stay in a top notch hotel or a day at a luxurious spa. If someone asked me if I wanted to go to a fabulous city at a 30% discount, what would I say? YES PLEASE.